Every business and brand needs to establish its unique visual look. Something to make it distinguishable from others. Creating a specialized visual brand can let an audience know who a business is, why people should trust it, and what it offers.

When creating my personal branding, I wanted to use clean lines with round shapes. This communicates that my brand is professional but also friendly and approachable. It also fits the majority of work that I create: fun, colorful, and curated.

I chose to use the color teal because it communicates calm feelings, open communication, and individuality.